By now, you’ve likely heard about Google+. Do you use Google+? How important is it to have a business page and participate on Google+?
It wasn’t that long ago that Google tried to pry into the social media world with Google Buzz. Google Buzz died. Is Google+ facing the same fate?
Well, according to a recent article on Mashable, Google+ doesn’t hold a candle to Facebook and could soon be rendered virtually insignificant. Here’s a bit from the article:
Google+ Users Spent Just 3.3 Minutes There Last Month
Users spent just 3.3 minutes on Google+ in January compared to 7.5 hours for Facebook, according to a new comScore report.
The gulf between usage on G+ and Facebook has always been large, but comScore’s numbers show a downward trend for Google’s fledgling social network. Users spent 4.8 minutes on the network in December and 5.1 minutes in November, the report said.
The usage figures come after Google has trotted out some impressive stats outlining Google+’s growth. In a call with analysts last month, Google CEO Larry Page said Google+ had 90 million users compared to 40 million in October.
Reps from Google could not be reached for comment on the report. In the past, Google has taken issue with third-party reports about Google+, noting that they don’t track users who access the site remotely, among other factors. (ComScore doesn’t include mobile users in its data, though it plans to soon.)
» Read the full article: Google+ Users Spent Just 3.3 Minutes There Last Month
Take home message: Keep an eye on Google+ for now, but don’t cancel any dinner reservations to make time to post to Google+.
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